Date: 2/16/2010

From: ReadyLift® Suspension Inc., Santa Ana, CA


Re: Team ReadyLift® Racing Introduces A Power Packed Racing Program For 2010


For Immediate Release:

ReadyLift® Suspension Inc. welcomes the 2010 off-road racing season with a powerful advanced sponsorship program spread across numerous dominating teams, series and classes. The past three months have been extremely exciting for Team ReadyLift® Racing as we worked with previous and potential new teams, drivers and marketing partners to solidify a strong racing support program for the 2010 season. With the deals done and the ink dried we are extremely proud to associate Team ReadyLift® Racing with elite drivers Rob “Fig” Naughton, Cameron Steele, Sean Geiser, Marty Hart, Chuck Cheek, Brandon Bailey and Joe Sylvester! 

ReadyLift® began its off road involvement in 2007 when we joined Rob “Fig” Naughton’s Pro-Lite Team who by season’s end became the 2007 CORR Pro-Lite Champion. For the past three season’s ReadyLift® has enjoyed a fantastic performance and marketing relationship with “Fig” who continued to dominant short course off road racing in 2008 and 2009. Naughton’s dominating performances seen on national TV has made ReadyLift® a household name.

For 2010 Naughton moved up to the Unlimited Pro-2 ranks and will pilot a brand new Stronghold Motorsports U-2 in the Lucas Oil Off Road Racing Series. ReadyLift® is proud to announce that Rob Naughton and ReadyLift® Racing will continue to be a formidable duo both on and off the track as Rob continues to fly the ReadyLift® moniker. When it comes to short course off road racing, ReadyLift® and Rob Naughton have become synonymous with one another and we are proud to continue the supporting relationship we have built over the years.

In addition to sharing sponsorship duties with Maxxis Tires and Lucas Oil on Rob’s Stronghold U-2, ReadyLift® is equally excited to add another champion Pro-Lite Driver to the team. Piloting Stronghold’s Unlimited Pro-Lite for 2010 is none other than Marty Hart who will be flying the ReadyLift® brand name along with his long time sponsor Kolpin as he battles for yet another championship. But wait, there’s more. Stronghold Motorsports has added 2009 LOORRS Pro Buggy Champion Chuck Cheek to its team roster and like Rob and Marty, Chuck will also represent Team ReadyLift® and Stronghold Motorsports in the popular open wheel class! Spreading the marketing wealth even more, Stronghold Motorsports own Brandon Bailey will field his ReadyLift® sponsored Super-Lite as he looks to add more podium finishes to his growing racing resume. This is an incredible team of talent and Team ReadyLift® Racing is proud to not only continue our relationship with Naughton, but built new ones with Marty Hart and Chuck Cheek and Brandon Bailey in the Stronghold Motorsport camp.

ReadyLift® Suspension is a company that prides itself in developing exciting new products that customers of all walks of life can relate to. With Naughton progressing up to the Unlimited Pro class, ReadyLift’s dedication to the entry-level U-Lite class has never wavered. We believe strongly in supporting the enthusiastic Unlimited Lite class and sought to support an up-and-coming new driver. After lengthy research one driver stood out from all the rest. That driver is past motocross champion and 2009 LOORRS Limited Buggy Rookie of the Year Sean Geiser. ReadyLift® recognizes the incredible talent “Lil’ Geiser” possesses and believes this young man will be the next big name in Unlimited Lite racing! ReadyLift® will be the primary sponsor for Sean Geiser Racing and will share marketing opportunities with co-sponsors Yokohama Tires, Team Losi and of course Geiser Bros. Racing from which Sean Geiser Racing is stabled. Sean will be fielding a brand new Toyota Unlimited Lite he has largely built himself at Geiser Bros. Racing. His vast knowledge of off road vehicle construction and prep will surely aid Sean in getting himself and the new #16 ReadyLift® Racing Toyota on the podium very quickly. Sean is a hard-charging driver that everyone will want to watch in 2010! Be sure to check your local RC shop for the new Sean Geiser #16 Team Losi RC race truck available in late spring.

ReadyLift® Racing will continue to brand the leading name in Leveling and Mild Lift Systems for trucks and SUVs not only in the short course bullrings, but in the desert as well. In late 2009 ReadyLift® and Cameron Steele became marketing partners with ReadyLift® branded on one of the most popular – and dominant – Trophy Trucks to blast through the southwestern deserts. The Desert Assassins’ Top Dog and 2009 SNORE UT Champion needs no introduction. Cameron’s performances from Baja to the Nevada desert seldom go without notice and ReadyLift® is proud to support Cameron Steele, his #16 Trophy Truck and the entire team as they battle for TT championships in both SCORE and SNORE racing series. That includes the most prestigious domestic off road desert race, the Mint 400. Steele’s full time job is driving the ReadyLift®, Yokohoma Tire, Lucas Oil, ATX and Monster Energy Drink #16 Desert Assassin’s Trophy Truck along with being a broadcast host for numerous motorsports and sporting events.

From the short course and desert battlegrounds ReadyLift® has expanded its branding efforts to “monster” levels. While our primary marketing interests lie with supporting LOORRS-affiliated drivers and teams, ReadyLift® is equally proud to now be the title sponsor of Joe Sylvester and his BAD HABIT Monster Truck. Joe and BAD HABIT are  a dynamic duo that have been wowing crowds of 70,000-plus at Monster Jam events across the eastern half of the country over the past month. Sylvester and BAD HABIT will continue to rock the crowds and promoting Team ReadyLift® Racing throughout the remaining Monster Jam racing season.

To borrow the novelty infomercial quote “but wait, there’s more”, we would like to announce one more extremely exciting opportunity for 2010. With such enormous marketing campaigns directly supporting our race teams, ReadyLift® will bond them all together with a branding partnership with the Lucas Oil Off Road Racing Series. Not only will ReadyLift® be an important component of its competitors in five different LOORRS classes, but ReadyLift® will also be supporting the series as a sponsor.

ReadyLift® CEO Scott Poncher added -“ReadyLift® and its 2009 driver Rob Naughton put our faith in a new short course off road racing series last year and Lucas Oil hasn’t let us down. We believe the Lucas Oil Off Road Racing Series is the premiere closed course off road racing series in the country and appreciate everything they do for the competitors, the sponsors and the fans to support and promote the growth of this popular sport. We are proud to become a supporting sponsor of the Lucas series and look forward to providing great opportunities and entertainment for the fans.”

The 2010 LOORRS season is going to be an epic adventure and everyone associated with ReadyLift® Suspension is excited to be a part of it in such a big way. Be sure to stop by our vendor trailer behind the grandstands of every LOORRS race to get your favorite ReadyLift® driver posters, hero cards, shirts and autographs.

The Lucas Oil Off Road Racing Series event will be aired on SPEED, CBS Sports, Versus and MAV TV in 2010.

2010 Season Schedule

March 6-7                    Lake Elsinore Motorsports Complex, Lake Elsinore, CA

April 17-18                  Speedworld Off Road Park, Surprise, AZ

May 22-23                   Las Vegas Motor Speedway, Las Vegas, NV

June 26-27                   Miller Motorsports Park, Tooele, UT

August 7-8                  Lake Elsinore Motorsports Complex, Lake Elsinore, CA

September 25-26         Speedworld Off Road Park, Surprise, AZ

November 6-7             Las Vegas Motor Speedway, Las Vegas, NV

December 11-12          Firebird Raceway, Phoenix, AZ


For more information: