WHEEL PROS ANNOUNCES REBRANDING TO HOONIGAN

Denver, CO – October 25, 2023 – Wheel Pros, a leading provider of aftermarket vehicle enhancements, announced today it is rebranding to Hoonigan (collectively, the “Company”), effective immediately. The new name embraces the spirit of automotive culture and signifies the Company’s dedication to expanding its impact and fostering passion in the industry.

As Hoonigan, the Company aims to connect with a broader audience of automotive enthusiasts, acknowledging that the industry’s landscape has evolved since its inception. Hoonigan was originally the brainchild of Ken Block, a visionary and pioneer in the racing world. As Hoonigan, the Company intends to honor and build upon Block’s important legacy of leading a trailblazing community driven by a passion for motorsports and the enthusiast community. Hoonigan’s new vision statement – “We provide the passion that keeps dreams in motion” – signifies a worldwide initiative to bring enhancements to a broad range of consumers, from track enthusiasts to off-road adventurers, as well as the casual commuter and everything in between…………………………..